Kuyichi

Kuyichi, a sustainable fashion brand, was looking for an online marketing strategist to help them improve their online presence and reach a wider audience. As a company that values sustainability and ethical production, Kuyichi wanted to ensure that their marketing efforts aligned with their values and resonated with their target customers. They also wanted to increase sales and drive traffic to their website through targeted and effective online marketing campaigns. In 2020 MHmarketing was asked to help Kuyichi achieve these goals and improve their overall online performance.

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Objective

Kuyichi wanted to increase their visibility and reach a wider audience through targeted online marketing campaigns and a more user-friendly website design.

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Challenges

1. Positioning and branding: Kuyichi struggled to effectively communicate their brand identity and values through their online marketing efforts, leading to a lack of recognition or understanding among their target audience.
2. Attracting and retaining customers: Kuyichi had difficulty attracting and retaining customers through their online channels, potentially due to a lack of targeted marketing or an unappealing or confusing website design.
3. Measuring and optimizing performance: Kuyichi struggled to track and analyze the effectiveness of their online marketing campaigns and website design, making it difficult to optimize their efforts and achieve desired results.
4. Limited resources: As a smaller brand, Kuyichi may have had limited resources for marketing and design efforts, making it challenging to compete with larger brands online.

By addressing these challenges or goals, we hoped to achieve better online performance and ultimately drive business growth for Kuyichi.

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Approach

After the research and online audit phase, we implemented the following approach for Kuyichi:

1. Positioning and branding: To effectively communicate Kuyichi's brand identity and values to their target audience, We employed a variety of branding and positioning strategies, such as crafting a compelling brand story, developing a strong brand voice, and creating consistent and visually appealing branding elements.
2. Attracting and retaining customers: To attract and retain customers, MHmarkeing focused on creating targeted and effective online marketing campaigns, such as search engine advertising and search engine optimization.  tactics on marketing. We have also worked to optimize Kuyichi's website design and user experience to make it more appealing and functional for visitors.
3. Measuring and optimizing performance: To help Kuyichi track and analyze the effectiveness of their online marketing efforts and website design, MHmarkeing implemented tracking and analytics tools, such as Google Analytics, GTM and other third party tracking and provided regular performance reports and recommendations for optimization.
4. Prioritization: To make the most of limited resources, we worked with Kuyichi to prioritize their marketing efforts and focus on the strategies and tactics that are most likely to yield the best results.
5. Automation and efficiency: To save time and resources, We suggested using automation tools or processes to streamline marketing efforts, such as social media scheduling tools and email marketing automation.
6. Outsourcing: In this case it was more cost-effective for the client to outsource certain marketing tasks to specialized externals, rather than trying to handle everything in-house. We were able to help identify and manage these resources.

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Results

Brand Awareness through organic search of + 300%

Through targeted SEO efforts, we were able to increase their visibility on organic search results, leading to a significant increase in brand awareness. The brand's website saw a significant increase in organic traffic, with a higher percentage of visitors coming from search engines. This increase in organic traffic translated into increased brand recognition and awareness among Kuyichi's target audience. In addition, the brand saw a boost in the number of online mentions and backlinks, further increasing their visibility on organic search results. Overall, our efforts to increase brand awareness through organic search paid off, resulting in a stronger online presence and a wider reach.

‍Lower bounce rates from +25% to 2%

‍Through improvements to the website's UI/UX design and the implementation of targeted marketing campaigns, we were able to significantly reduce the bounce rate on their website. We saw a significant decrease in the percentage of visitors who left the site after viewing just one page, with more visitors engaging with multiple pages and spending more time on the site. This decrease in the bounce rate was a result of makeing the website more appealing and user-friendly, as well as targeted marketing campaigns that effectively drove relevant traffic to the site. As a result of these efforts, Kuyichi saw an increase in conversions and sales, as well as improved customer engagement and loyalty.

Search engine advertising and its impact on traffic and conversions

Through targeted search engine advertising campaigns, we significantly increased their reach and drive more targeted traffic to their website. Kuyichi saw a significant increase in impressions and clicks on their ads, with a higher percentage of visitors converting into customers. These results were achieved through careful keyword research and targeting, as well as effective ad copy and design. As a result of these efforts, Kuyichi saw a significant increase in online sales and revenue, as well as improved brand recognition and awareness among their target audience. Overall, Kuyichi's search engine advertising efforts were highly effective in driving traffic and conversions, and contributed significantly to the brand's overall online performance.

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Together with Kuyichi we achieved great results through online marketing and UI design efforts, with a 300% growth in revenue and a 94% share in organic search. These results were achieved through targeted SEO and search engine advertising campaigns, as well as improvements to the website's UI/UX design. Kuyichi saw a significant increase in website traffic, conversions, and sales, as well as improved customer engagement and loyalty. The brand also saw an increase in brand recognition and awareness, with a higher number of online mentions and backlinks.

Overall, MHmarketing’s online marketing and UI design efforts were highly effective in driving business growth and improving Kuyichi’s online performance.